Sdolias L., Aspridis G., Kakkos N., Belias D. (2013). STRATEGIC PLANNING OF ELECTION CAMPAIGN OF PARLIAMENT CANDIDATE MEMBERS IN GREECE. International Journal of Political Science, Law and International Relations. Volume – Issue 3-3. Page No 11-26.

This study discusses the need of development by a political candidate of an effective election campaign plan which besides the clearly political background will be utilizing organizational and administrative Strategies and Marketing techniques. The exploration of the socio-economic environment constitutes a key dimension of the election campaign while adaption, and thus, the election preparation strategy of the candidate to the newly-formed socio-economic Greek status, appears necessary. Apart from the particular traits of each candidate, emphasis needs to be given to the organizational and administrative Structure of his/her political office, indeed, with a novel perspective based on a flexible Matrix Organization. Finally, communication mechanisms are suggested, aiming at restoring the credibility of political discourse and at attracting voters so that the candidate"s election goal is achieved in the most satisfactory manner.