A. General Information
The Business Analytics Research Lab (BAL) focuses on scientific activities that transform business information to knowledge, in order to improve decision-making in companies and organizations. Its members -researchers and students- will use a variety of computational and statistical methods to investigate business and organizational management issues.
BAL is based on the estimation that the organizations will be radically transformed with data science and business analytics, which results to fundamental changes about how the enterprises manage people, operations and marketing processes. The aim of BAL is to develop research of broad impact in collaboration with organizations that will follow this future direction.
BAL works with the organizations' managers and people that recognize problems and changes in their environments, and use datasets to address them.
B. Target of the Laboratory
Based on the above, the BAL's objectives are the following:
C. Target Groups
The BAL's research activities are oriented to:
(Foundation Government Gazzette: 1125/B/14.03.2021)