Belias D., Velissariou E., Koustelios A., Varsanis K., Kyriakou D., Sdrolias L., (2016),“Integrating Total Quality Management philosophy in the Greek tourism sector” 5th International Conference on Strategic Innovative Marketing, Athens , Greece, September 23-26, 2016

Tourism sector is currently facing challenges due to the fast paced environment, the changes that it needs to keep up with and the financial crisis as well. Within a highly demanding framework the needs for high standards and total quality management arises. Organizations that are related to tourism need to introduce a philosophy of sustainability by developing innovative practices that will enable them to reserve their competitive advantage. Therefore, total quality management can be a useful tool in improving their products and services by focusing in quality parameters. Keywords: Total Quality Management (TQM), Tourism sector, Greece