Belias D., Velissariou E., Koustelios A., Varsanis K., Kyriakou D., Sdrolias L., (2016),“ The role of organizational culture in the Greek higher tourism quality” 5th International Conference on Strategic Innovative Marketing, Athens , Greece, September 23-26, 2016

Abstract: Organizational culture is considered to be important , if not essential, in all industries and businesses nowadays. Every company has its own unique personality, just like people do. This unique personality of an organization refers to its culture. In order to become more effective, organizations have realized how important is the role of their culture and the critical effects it has especially within the tourism industry. The quality of the services and products is affected to a high extent. Keywords: Total Quality Management (TQM), Tourism sector, Greece