Belias D., Kyriakou D., Velissariou E., Koustelios A., Varsanis K., Sdrolias L. (2016),“Business model in hospitality services: An implementation must? 11 th Annual MIBES International Conference, TEI of Thessaly, 22-24 June 2016, Heraklion, Greece pp. 60-69

The purpose of this paper is to present the parameters which can influence the achievement of business models applied in the hospitality services. The methodology of the study is literature review, based on bibliography. The core outcomes of the study showed that the business models success, in the hospitality sector depends on the client value creation, the innovation procedures in order to deliver the service to the client, as well as cooperation with the other partners and with client as well. The outcome of this study is that the quality of products or services, to conquer new markets. The management of customer relationships is more imperative than ever to hosting services, since the majority of the target market depends on the repeated customers. In addition, there is a need to achieve coordination between the external and internal customer to create additional value for the customer, to meet the needs of current and future market and more generally to enable employees participation in decision-making as well as to business strategy formulation.