Belias D., Koustelios A., Varsanis K., Kyriakou D., Sdrolias L. (2016), “Integrating Total Quality Management Philosophy in Greek Higher Educational Institutions” ,in: Proceedings of 18the 5th International Conference on Strategic Innovative Marketing (IC-SIM 2016), Athens, Greece, 23-26 September

In the highly demanding contemporary environment, organisations, and more specifically higher education institutions, are expected to respond to constant changes and financial crises, by developing innovative practices and delivering quality products and services. As quality and innovation are perceived to be sources of competitive advantage, the implementation of Total Quality Management (TQM) is suggested. The TQM philosophy can be useful for Greek higher educational institutions, improving the quality of services provided. Keywords: Total Quality Management (TQM), higher educational institutions