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Strategic Management

MODULE DESCRIPTOR

(1)    GENERAL

FACULTY

ECONOMIC AND MANAGEMENT SCIENCES

DEPARTMENT

BUSINESS ADMINISTRATION

LEVEL

UNDERGRATUATE

MODULE CODE

404

SEMESTER

5ο

MODULE TITLE

Strategic Management

EDUCATIONALACTIVITIES
`

WEEKLY TEACHING HOURS

CREDIT UNITS

4

5

 

 

 

MODULE TYPE

 

OBLICATORY – MANAGEMENT

PREREQUISITES

 

MANAGEMENT PRINCIPLES

TEACHING LANGUAGE

Greek

MODULE IS OFFERED TO ERASMUS STUDENTS

NO

MODULE URL

To be provided

(2)    LEARNING OUTCOMES

Learning Outcomes

 

Upon completion of this course, students will be able to:

  • Identify the importance of strategy to achieve a company's future business goals.
  • Think strategically about a company, its current position, its long-term direction, its resources and competitiveness, as well as ways to gain sustainable competitive advantage.
  • Strategically analyze different sectors of economic activity, competition conditions and competitive challenges in the global environment.
  • Apply strategic management techniques to make strategic decisions.
  • Evaluate alternative strategic options based on data.
  • Understand the process of drawing up and executing a business strategy
  • To document the importance of strategic management through specific examples (case studies).

Competences offered

 

The course Strategic Management aims in addition to technical knowledge to help students develop competences and skills such as:

  • To know how to search, select, analyze and synthesize data using digital tools
  • To be able to adapt to new situations and exhibit flexibility
  • To be able to take decisions
  • To be able to work in a team
  • To demonstrate social, professional and moral responsibility and sensitivity to gender issues
  • To do self-assessments
  • To be able to think freely and with creativity

(3)    MODULE CONTENT

  • Introduction - Basic concepts of strategy
  • External Environment Analysis
  • Internal Environment Analysis
  • Creating a Competitive Advantage
  • Strategy Implementation
  • Performance management
  • Strategy and innovation
  • Change management
  • Digital business strategy
  • Contemporary issues of strategy

 

(4)    TEACHING METHODS - EVALUATION

DELIVERY MODE

FACE-TO-FACE LECTURE, USE OF CASE STUDIES

USE OF ICT TOOLS

USING ICT TOOLS FOR COMMUNICATION (eclass)

MODULE TEACHING STRUCTURE

 

Activity

Workload

Lectures

40

Assignment

40

Self Study

70

Final Exam

2

Module Total

152

STUDENT EVALUATION

Term project       30%

Final Assignment  70%

(5)    RECOMMENDED BIBLIOGRAPHY

  1. Hill C., Schilling Μ., Jones G. (2018). Strategic Management – An integrated approach – Theory and Case Studies, Broken Hill Publishers Ltd.
  2. Johnson, J., Scholes, K., Whittington, R. (2016).  Exploring Strategy, Text and Cases, 12ηedition,  Pearson Publications.
  3. Papadakis V., (2007). Business Strategy: Greek and International Experience, Volume Α: Theory, Benou Publications.
  4. Thompson, A. Strickland, A.J. & Gamble, J.E. (2010) Planning and implementation of Business Strategy, 16ηAmerican Edition, 1ηGreek Edition, G. Pollalis, Utopia Publications.