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Organizational Communication

MODULE HANDBOOK

(1)    GENERAL INFORMATION

SCHOOL

SCHOOL OF ECONOMIC AND MANAGEMENT STUDIES

DEPARTMENT

DEPARTMENT OF BUSINESS ADMINISTRATIONS

LEVEL OF STUDY (BSc/MSc)

BSc

COURSE CODE

606

SEMESTER

6

COURSE TITLE

Organizational Communication

INDEPENDENT TEACHING ACTIVITIES
in case the credits are awarded in separate parts of the course e.g. Lectures, Laboratory Exercises, etc. If the credits are awarded uniformly for the whole course, indicate the weekly teaching hours and the total number of credits.

WEEKLY TEACHING HOURS

CREDIT UNITS

4

5

 

 

Add rows if needed. The teaching organization and teaching methods used are described in detail in (d).

COURSE TYPE

general background, special background, general knowledge specialization, skills development

General Background

PREREQUISITE COURSES:

 

None

LANGUAGE OF TEACHING and EXAMS:

Greek

IS THE COURSE OFFERED TO ERASMUS STUDENTS

Yes

ELECTRONIC COURSE PAGE (URL)

(2)    LEARNING OUTCOMES

Learning Outcomes

The learning outcomes of this course, knowledge and skills that will be gained, and abilities of an appropriate level that students will acquire after the successful completion of the course.

Refer to Appendix A.

  • Description of the Level of Learning Outcomes for each course of study according to the Qualifications Framework of the European Higher Education Area
  • Descriptive Indicators of Levels 6, 7 & 8 of the European Qualifications Framework for Lifelong Learning and Annex B
  • Summary Guide for writing Learning Outcomes

This course introduces the students to the role, the importance and the functions of organizational communication.

This course focuses on how the companies can take full advantage of business communication in order to develop efficient relationships between stakeholders, both in internal and external environment of the company.

After the successful completion of the course, the students will be able to:

  • Distinguish between the fundamental concepts of organizational communication
  • Plan efficient communication policies with the internal environment of a company, Media, public point of view, change management during crisis
  • Develop the part that organizational communication contributes to business strategy and business image.
  • Examine, evaluate and communicate the ethics when a decision is made to the members of the organization
  • Analyze crisis management plans and case studies

General Skills

Taking into account the general skills that the graduate must have acquired (as they are listed in the Diploma Supplement and are listed below) which of the following is the aim of the course ?

Search, analysis and synthesis of data and information, using the necessary technologies

Adaptation to new situations

Decision making

Autonomous work

Teamwork

Working in an international environment

Work in an interdisciplinary environment

Production of new research ideas  

Project design and management

Respect for diversity and multiculturalism

Respect for the natural environment

Demonstration of social, professional and moral responsibility and sensitivity in gender issues

Exercise criticism and self-criticism

Promoting free, creative and inductive thinking

……

Other…

…….

Search, analysis and synthesis of data and information, using the necessary technologies

Adaptation to new situations

Decision making

Autonomous work

Teamwork

Working in an international environment

Work in an interdisciplinary environment

Production of new research ideas

Promoting free, creative and inductive thinking

(3)    COURSE CONTENT

1. Changeable communication environment

2. Efficient communication as a tool to management

3. Designing Strategy Communication Plan (Analyze the current situation, goal setting, forming kai communicating messages, target-group, types of communication, interaction between organization and members, budget, evaluation of communication factors)

4. Organizational Culture as a mediator factor to business brand design/image

5. Communicate brand design in external environment and online

6. Theoretical approaches of the persuasion of the term of organizational communication. Cialdini model of persuasion.

7. The frame and the applications of organizational communication. Effects on the stakeholders

8. Corporate Social Responsibility - CSR

9. Communication management of crucial issues

10. Communication management during crisis era. Crisis management: Coombs model. Benoit Theory of restoring image. Case studies

11. The usage of internet and social media in organizational communication

12. Studies about organizational communication, communication brand name, online communication

 

(4)    TEACHING AND LEARNING METHODS - EVALUATION

TEACHING METHOD
Face to face, distance learning, etc..

Face to face

USE OF INFORMATION AND COMMUNICATION TECHNOLOGIES
Use of ICT in Teaching, in Laboratory Education, in Communication with students

Usage of e-class with course material, communication through e-mail with students, usage of e-registrar’s webpage for finale course results (students grades)

TEACHING ORGANIZATION

The teaching methodologies are described in detail.

Lectures, Seminars, Laboratory Exercise, Field Exercise, Bibliography study & analysis, Tutoring, Internship (Placement), Clinical Exercise, Art Workshop, Interactive teaching, Study visits, Study work, artwork, creatio, etc

 

Indicate the student's study hours for each learning activity as well as the non-guided study hours according to the ECTS principles

Activity

Semester Workload

Lectures (13 study weeks, 3 hours per week)

39 hours (1.56 ECTS)

Publications study (5 hours per week)

65 hours (2.60 ECTS)

Assignments

20 hours (0.8 ECTS)

Exams’ Preparation

26 hours (1.04 ECTS)

Course Total  Effort

150 hours (6 ECTS)

STUDENT EVALUATION

Description of the evaluation process

 

Assessment Language, Assessment Methods, Formative or Concluding, Multiple Choice Test, Short Answer Questions, Essay Development Questions, Problem Solving, Written Assignment, Report / Report, Oral Examination, Public Presentation, Public Presentation, Others

 

Explicitly defined assessment criteria are stated and if and where they are accessible to students.

The evaluation will be carried out by taking into account the final grade in the exams and the grade of the written assignment.

(5)    BIBLIOGRAPHY

Suggested Bibliography:

Ελληνική

▪ Ασπρίδης, Τσέλιος,Ρωσσίδης(2018) Επιχειρησιακή επικοινωνία,(2018) εκδόσεις Κριτική

▪ J Cornelissen(2016) Εταιρική Επικοινωνία. Οδηγός Θεωρίας και Πρακτικής. Εκδ Δίαυλος

• Bonnye,Stuart, Marilyn, Sarow, Laurence Stuart (2008)Αποτελεσματική επικοινωνία. εκδόσεις Κριτική

English

• Mumby D, & Kuhn, T. (2018). Organizational Communication. A critical introduction. SAGE Publishing

• Dewhurst, S & FitzPatrick, L. (2022). Successful Employee Communications (Second Edition). KoganPage

• FitzPatrick, L & Valskov, K. (2014). Internal Communications: A Manual for Practitioners. KoganPage

• Hargie O, & Tourish D. eds. (2009). Auditing Organizational Communication. London & New York:

Routledge

• Christensen L., Morsing, M., Cheney, G.(2011) Corporate Communications. Convention, Complexity and

Crtitique. Los Angeles & London: Sage Publ.

• Duarte Melo, A., Somerville, I., Gonsalves, G eds. (2015). Organisational & Strategic Communication

Research: European Perspectives II. Portugal: Centro de Estudos de Comunicação e Sociedade

 

-Scientific journals:

 

  • Business Horizons
  • Human Relations
  • Journal of Communication Management
  • Journal of Promotion Management
  • Journal of Product and Brand Management
  • Management Communication Quarterly
  • Public Relations Inquiry
  • Public Relations Review
  • Public Relations Review
  • Organization Studies
  • Organization